Cookie Policy

This Cookie Policy explains how Citizens Lending Group, Inc. (“we,” “our,” “us”) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, tags, and local storage. Together they help a website function, remember your preferences, and understand how it is being used.

How We Use Cookies

We use these technologies to:

• Enable core website functions and security
• Remember your preferences
• Support our consultation forms and reverse mortgage calculator
• Understand how visitors find and use our site so we can improve it
• Measure the performance of our pages

Categories of Cookies We Use

• Strictly Necessary Cookies: required for the website, forms, and calculator to function; these cannot be switched off in our systems.
• Analytics / Performance Cookies: help us understand visitor behavior in aggregate so we can improve the site.
• Marketing Cookies: may be used to deliver more relevant content and measure campaigns, where enabled.
• Functional / Third-Party Cookies: may be set by embedded content (such as the Google Map, calculator, or lead form) or if you interact with or follow links to our social media profiles.

Specific Tools We Use

Confirm the analytics/marketing tools actually installed before publishing.

Your Consent and Choices

Where required, we present a cookie consent banner when you first visit our website. Strictly necessary cookies are always active. Analytics and other non-essential technologies are only activated after you provide consent. You can change or withdraw your consent at any time using the cookie settings link on our website, and you can also control cookies through your browser settings. Disabling certain cookies may affect how parts of the website function, including the calculator and forms.

Manage Your Preferences

You can review, update, or withdraw your cookie and privacy choices at any time on our Opt-Out Preferences page. That page also lets California residents exercise their rights, including opting out of the sale or sharing of personal information.

Changes to This Policy

We may update this Cookie Policy from time to time. The latest version will always be posted on this page with a revised effective date.